Labelled as one of the most terrifying horror films made recently, the poster certainly does it justice. Not your typical dark night with the title written in blood, the seemingly basic poster strikes fear into the viewer without even needing to see the film. The noose hanging central is a main focal point with the rest of the poster matching up to its fearful connotations. The font used for the title is fairly minimalistic, it does not distract from the image on the poster. The tagline in matching font “based on the true case files of the Warrens.” By using this tagline, it makes people want to see it even more because if it is an actual true story then it makes it seem a whole lot more interesting and much much scarier) The dull colours of the poster in the cloudy sky and the fog surrounding the tree have negative and fearful connotations, only adding to the fear that comes with this poster. The inclusion of the old house is one of the oldest stereotypes, but it definitely confirms the genre of this film, especially because it is behind the central noose.

The japanese version of the Grudge is a whole lot scarier and this poster only backs up that point. Not only do the colours of red, black and blue have terrifying links to death and fear, but the central image of a young girl with all black 'demon eyes' combined with these representations are enough to strike fear into your heart at first sight of the poster. The title is in a simple black font, strategically placed to ensure it doesn’t take any attention away from the image on the poster. Although it is farily basic with just a single photograph and simple fonts, this poster is designed in a brilliant way that you already understand who the villain is and who you should be scared of. The combination of the colours, the fonts, the image and the faded japanese lettering is enough to make the audience scared without revealing anything about the plot or any of the other characters, which is a very very difficult thing to do. This adds a huge element of mystery to the film, and only makes the audience want to see it all the more. 

An absolute classic horror film, and a brilliant poster to go with it. The huge red letters ‘IT’ in bold red font have immediate connotations of blood and horror, and they also link to the red in the clowns hair and nose which creates a direct link to the villain of this film. The use of the image at the top of the poster means that fear and horror is straight away instilled into the viewer and the genre that this film is, is laid out straight away. The tagline ‘The Master of Horror unleashed everything you were ever afraid of’ only adds to the scary poster and definitely intrigues the audience to make them want to see the film. The use of lots of white space is one that goes against regular horror poster conventions, but in this case it works exceptionally well because the red of the clowns hair, and the dark eyes stand out even more, only making the appearance of the clown ever scarier. It also has a slight 3D feel to it because the ‘claws’ look as if they have ripped through the white background, which extends the idea that he could come after you. By putting small images of the other primary characters on this poster above the tagline, it could encourage viewers to see the film because they may recognise an actor they know.

A very very clever poster, it fits to the idea of the entire film which is a twist on a classic tale and the  poster does this as well. The image of the twisted cabin which is seemingly floating in the forest immediately has horror connotations, therefore instilling fear into the viewer. The tagline 'you think you know the story,' implies that this is a new telling of an old story, linking to the connotations of the central cabin. The faded background of the trees sets the location of a forest, and the added mist only fits even more to the iconic stereotype while in-keeping with the neutral colouring within the poster. This only makes it more eerie and creepy as it feels ghost-like and supernatural, as opposed to being over the top with bright red dripping blood. The font used also fits into this house style as it is a pretty basic black style, which ensures that it stands out from the pale background without being to over the top. Overall, this poster is centred around giving the illusion of feared magic and supernatural happenings and it works well.

Fairly basic and less scary than the other selection of posters, this one goes against horror film poster conventions because it doesn’t have many elements that would suggest it is a horror film. The font is very basic, and the neutral colours are used but not in a scary way like The Cabin In The Woods poster, they are just there so that the attention is not taken away from the title, the other writing or the main image of the ‘wickerman.’ The unconventional approach of creating a poster that you wouldn’t automatically assume is a horror film works, because it creates a massive aura of mystery around this new film, and will generate an audience who want to find out what it’s all really about. You can also tell the age of this film from the poster, as it does not have complex graphics, a ton of special effects or anything really. It's a fairly basic illustration, but it works because it fits in with the styling and plots of the film itself.